USA Today Checks in with Google
USA Today recently covered CBD and how much it's being searched on Google. Rest assured that the popularity of this wunderkind of cannabis compounds is not slowing down as far as online popularity.
If you perform your own research, you'll find plenty of articles from the mass media outlets and, better still, from the academics studying cannabinoids. Even though we've been aware of the cannabinoid THC for many years, the popularity of it's cannabis cousin, CBD, have been only recently propelled into the spotlight.
Like any other mainstream health fad and product, CBD has been marketed by both kind-hearted businesses and unscrupulous vendors. Some selling the hemp-derived compound in various forms to help people address symptoms and conditions such as:
- Sleeplessness or Insomnia
Smart vendors of the products infused or created with CBD know to speak of the abatement of discomfort from these conditions and never lay claims that CBD is a cure for anything directly.
The Good, the Bad and the Ugly
Through the decades, we've encountered plenty of health-related product fads. Some of these were based on solid science while others, such as the "Toning Sneakers" and "balance bands" (shilled by the huckster CEO from CBD company called PrimeMyBody, Paul Rogers), were merely tools to separate people from their money while making them think they're getting a benefit.
How does CBD stand in this?
As far as research goes (as provided in the many Google search results from NIH and related health studies), CBD or Cannabidiol and other Cannabinoids are showing that, for the most part, they're doing something positive for health from a number of fronts. How effective the various products are really amounts to a small series of questions that need to be asked by consumers:
- Where is the product sourced?
- Does the product have reliable third party testing results with their products?
- Do you know how many milligrams of CBD you should be targeting for your particular health condition?
- How much legal THC is in the Product?
- Is the product Full Spectrum (does it have THC?) or is it an isolate (isolated with only CBD)?
The smart money is on producers of CBD that is sourced within the United States. This means the hemp is harvested and goes through extraction or isolation in the USA and not imported from China or Europe. While there are many good products available overseas, hemp is one crop that you should scrutinize well before purchasing hemp products. The big reason for this is products should have a COA (Certificate of Analysis) which takes form typically with total cannabinoids being graded. But, good COAs also include Heavy Metal and Pesticide testing. Can you imagine buying a 1/4 ounce of radioactive Chernobyl dank weed on sale for $20? Sounds like a bargain, maybe. The hemp plant is notoriously good at removing contaminants from the soil. If you're importing CBD products made with foreign grown hemp, you're not easily able to get the testing results you'd need to be assured that the product is responsibly sourced.
Further, the COAs provide you with a solid understanding of the spectrum of cannabinoids in the product. Most COAs will indicate the total percentage of (dry weight) CBD within a product. Let's say you're examining a bottle of CBD water soluble drops from Hemplicid. You see that the total Cannabinoids for the container is 49.848 mg/ml. This means that there is about 50mg of total useful CBD and CBD related cannabinoids (excluding the fun cousin, THC) in each milliliter (or typically one dropper) of CBD oil from that bottle. More specifically, the total percentage of CBD is 4.97% (total percentage of CBD based upon the dry weight).
When you've checked the data on the COA, you're more apt to discover whether you're really taking a super small dose of CBD or you're taking one adequate to address your particular health concerns. Reverting back to the COA sampled above, we understand that the particular product had 49mg of CBD (rounded down) per dropper from the 1500mg bottle. Since a bottle typically holds 30ml of CBD with the 1ml dispensing dropper, you're likely to get 30 total doses out of the 30ml bottle (about one ounce).
Let's say you ran into an old friend who you've not seen in years. They're bubbling over their new business venture: They're selling Hempworx CBD. The price of the 500mg bottle of Hempworx CBD oil is $69 plus shipping. Your friend tells you that this is the best CBD, hands down. Doing the quick math on the investment for CBD from Hempworx, you're able to find the value at $0.14 per milligram of CBD before shipping cost.
Comparing the cost to a certified organic CBD oil (we're trying to stick to Apples to Apples comparisons here - Hempworx is not certified organic, but they claim to be organic), we can place Hempworx head to head with Nature's Love. The price of the 500mg bottle of Nature's Love CBD oil is $40 plus shipping (but shipping is free if you use a promo code with Carolina Hemp Hut). Running the math for this you'll find $40/500mg=$0.08/milligram of CBD.
We're not claiming superiority of CBD product here, but the math becomes a bit easier for consumers to appreciate once they pull together the answers to the key questions.
Back on the COA, we can see whether the THC (not the THCA) is under the legal limits in your State. In North Carolina, we're required to maintain our product inventory with less than 0.3% of total THC (by dry weight). We are strict about maintaining this compliance as well as making sure we do actively stock LEGAL products with trace THC since THC has been shown to be very beneficial to health (see above pubmed studies).
Finally, you're going to be better off comparing the snake oil products from China and unscrupulous vendors (they're a dime a dozen and popping up in Facebook and elsewhere) before you invest any money. An example of one of the known slimier sellers on the web is one that pops up frequently with MANY different names. They set up a UPS Store mail box in Las Vegas or Chicago or similar, create a website and start creating ads on Facebook and Google searches (against the policies of both). These ads stick around until enough people complain to the platform management. When this happens, they just change the name and launch a new website with a new Post office box in some big city.
Here's an image from one of the slimier sites:
The team at Carolina Hemp Hut has been working with authorities and industry leaders to ensure that all products offered under the Carolina Hemp Hut and Hemp Oil Rockstar umbrellas are above-the rest when it comes to product quality, strength, price/affordability and availability.