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Designer Flower: The Growth of Celebrity In The Cannabis Industry

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Richard Sniffen
March 2, 2025

Celebrities and Cannabis: A High-Profile Love Affair

Celebrities love branching out into new ventures. Whether it’s launching a skincare line, a fragrance, or a premium tequila brand, the rich and famous are always looking for the next big thing. And in recent years, that “big thing” has been cannabis. This shift has sparked a growing trend, cementing the undeniable connection between celebrities and cannabis.

With legalization sweeping across the U.S., the cannabis industry is booming. Naturally, celebrities many of whom have been outspoken cannabis users are leveraging their influence to launch their own cannabis brands. From hybrid strains to pre-rolls, vapes, edibles, and even CBD skincare, these celebrity-designed cannabis lines are making waves in both the recreational and medicinal markets.

But what sets celebrity cannabis apart from the premium strains already available at dispensaries? And who are the biggest names making a name for themselves in the weed game? Let’s take a look at some of the most notable celebrity weed brands and how they’re shaping the industry.

Why Are Celebrities Getting Into the Cannabis Business?

It’s no secret that promoting cannabis is tricky. While legalization is on the rise, advertising restrictions still make it difficult for businesses to reach potential customers. Social media platforms like Instagram and Facebook don’t allow cannabis ads, and Google won’t run paid promotions for cannabis products. In some states, even billboards are off-limits.

But celebrities don’t have that problem. With massive followings on social media, loyal fanbases, and plenty of media coverage, stars can introduce their cannabis brands to millions without needing traditional advertising. Their name alone adds an instant seal of approval, making their strains highly sought after.

Many celebrities also have a deep personal connection to cannabis, advocating for its medicinal and recreational benefits. Whether it’s managing pain, anxiety, or just enhancing creativity, these stars believe in their products and their fans do too.

The Biggest Celebrity Weed Brands and Strains

Snoop Dogg – Leafs by Snoop

If there’s one name synonymous with weed, it’s Snoop Dogg. A lifelong cannabis advocate, Snoop launched Leafs by Snoop in 2015, offering a lineup of premium indica, sativa, and hybrid strains, including fan favorites like Snoop Dogg OG, Northern Lights, and Lemon Pie. His brand has since expanded to include edibles like chocolate bars and gummies, catering to those who prefer a more discreet way to consume cannabis. Snoop’s presence in the industry goes beyond his brand—he’s become a cultural ambassador for weed, making Leafs by Snoop one of the most recognizable celebrity cannabis brands in the game.

The Bellamy Brothers – Old Hippie Stash

Country music legends The Bellamy Brothers took their love for cannabis to the next level with Old Hippie Stash, a collaboration with Trulieve. Named after their classic song Old Hippie, their strains Reggae Cowboy and Big Love are designed to deliver a smooth, euphoric high that pairs perfectly with good music and relaxation. Their brand also features pre-rolls, making it easy for fans to enjoy high-quality cannabis without the hassle of rolling. As longtime cannabis enthusiasts, the Bellamy Brothers aim to offer products that embody their laid-back, country lifestyle.

Mike Tyson – Tyson Ranch

The boxing legend didn’t just enter the cannabis space, he knocked down the doors with Tyson Ranch, a brand known for ultra-potent strains that pack a punch. Some of his strains exceed 30% THC, making them ideal for seasoned cannabis users. He has also added his name to blunt wraps and cones, to give the user a premium smoking experience. But what really caught attention was Mike’s Bites, his line of ear-shaped gummies that hilariously reference his infamous fight with Evander Holyfield. In a twist of irony, Holyfield even partnered with Tyson to launch the product. With Tyson Ranch, the former heavyweight champ is proving he can dominate the cannabis industry just as he did the ring.

Seth Rogen – Houseplant

Actor, director, and unapologetic cannabis lover, Seth Rogen took his passion to a professional level with Houseplant. Unlike other celebrity brands that focus solely on flower, Houseplant combines Rogen’s love of premium cannabis with sleek, modern accessories. The brand features a curated selection of sativa, indica, and hybrid strains, alongside beautifully designed ashtrays, lighters, and rolling trays. Rogen even crafts his own handmade ceramic ashtrays, blending his two favorite pastimes—pottery and pot. Houseplant is all about aesthetics and experience, making it a go-to brand for cannabis users who appreciate both style and substance.

Martha Stewart – Martha Stewart CBD

Yes, that Martha Stewart. The home and lifestyle icon surprised no one when she partnered with longtime friend Snoop Dogg to launch her own CBD wellness line. Martha Stewart CBD includes tinctures, gummies, and soft gels, all designed to promote relaxation, stress relief, and better sleep. Infused with flavors inspired by her signature recipes, these CBD products offer a touch of luxury for cannabis users looking for wellness benefits without the high. With her reputation for quality and sophistication, Stewart is proving that CBD isn’t just for stoners, it’s for everyone.

Wiz Khalifa – Khalifa Kush

Wiz Khalifa has been rapping about weed for years, so it’s only fitting that he has his own signature strain, Khalifa Kush. Originally grown exclusively for his personal use, the strain is now available to the public, offering a lemony aroma and a potent, euphoric high. In addition to premium flower, Khalifa Kush includes a full line of pre-rolls, vapes, and extracts. Wiz has also partnered with RAW to create a line of rolling papers and accessories, proving that Khalifa Kush is more than just a brand, it’s a full lifestyle.

Jay-Z – Monogram

When Jay-Z does something, he does it big, and his cannabis brand Monogram is no exception. Positioned as a luxury cannabis brand, Monogram offers high-end, hand-rolled pre-rolls and curated premium flower. His OG Handroll has been called the “champagne of cannabis”, with some pre-rolls priced at over $50 each. Jay-Z partnered with veteran cultivator DeAndre Watson to create a unique collection of strains, including No. 88, No. 96, No. 70, and No. 01. With sleek packaging and a focus on craftsmanship, Monogram is all about exclusivity and elevating the cannabis experience.

Chelsea Handler – America is Back Kit

Comedian Chelsea Handler entered the cannabis industry with a mission to normalize cannabis for women. Her “America is Back Kit” featured a hand-selected assortment of cannabis-infused drinks, chocolates, and pre-rolls, all designed for micro-dosing and relaxation. Beyond selling cannabis, Handler is a strong advocate for cannabis reform and social justice, with proceeds from her brand benefiting charities supporting cannabis legalization. She’s using her platform not just to sell products, but to educate and empower a new generation of cannabis users.

Willie Nelson – Willie’s Reserve

Willie Nelson is a cannabis legend, and Willie’s Reserve is a direct reflection of his lifelong passion. The brand is committed to sustainable farming, sourcing organic cannabis from small, independent farmers. Willie’s Reserve offers pre-rolls, vape cartridges, and edibles, all of which capture the laid-back spirit of the country music icon. And in true Willie fashion, he personally tests the products to ensure they meet his high standards. With decades of advocacy under his belt, Nelson isn’t just selling cannabis, he’s carrying on his legacy.

Cheech & Chong’s Cannabis Company

Comedy duo Cheech & Chong have been weed icons since the ‘70s, so it was only a matter of time before they launched their own cannabis brand. Their company offers strains like Love Machine and Low Rider, alongside a selection of edibles, vapes, and cannabis-infused beverages. Staying true to their stoner roots, Cheech & Chong’s brand captures the fun, laid-back vibe of their classic films, making it a nostalgic favorite for longtime fans.

Method Man – TICAL

Wu-Tang Clan’s Method Man is bringing his legendary status into the cannabis industry with TICAL, featuring strains like Sweet Grease, Free MAC, and Orange Cookie Kush. The name TICAL (first heard on Wu-Tang’s Enter the 36 Chambers) has been a staple in hip-hop and cannabis culture for decades. Now, Method Man is using it to offer premium cannabis products that match his reputation for quality and authenticity.

Jaleel White – ItsPurpl

Best known as Steve Urkel from Family Matters, Jaleel White made waves in the cannabis industry with ItsPurpl, a collaboration with 710 Labs. His signature strain, Purple Urkle, is a nod to the legendary ‘90s strain that became synonymous with his character. White’s brand focuses on top-tier genetics and high-quality flower, giving nostalgic cannabis lovers a modern take on a classic strain.

Lil Wayne – GKUA Ultra Premium

Rap legend Lil Wayne isn’t just known for his music—he’s also making his mark in the cannabis industry with GKUA Ultra Premium. Designed for true connoisseurs, GKUA offers high-potency flower, vapes, and concentrates that deliver a smooth yet powerful experience. As Lil Wayne puts it, “GKUA is Weezy’s Weed,” and he’s bringing that top-tier quality to his fans. With carefully selected strains cultivated for maximum effect, GKUA has made its way into dispensaries across multiple states, including Michigan. Whether you’re looking for creative inspiration or just want to vibe like Weezy, GKUA promises a next-level high.

Who Is the Biggest Weed Seller in the World?

While many celebrities have launched cannabis brands, the title of “biggest weed seller” belongs to large corporations like Curaleaf, Trulieve, and Green Thumb Industries. These companies operate dispensaries across multiple states, supplying a massive consumer base.

However, if we’re talking about celebrity brands, Snoop Dogg, Jay-Z, and Wiz Khalifa are among the top contenders. Their brands consistently sell out, and their influence keeps them at the forefront of the cannabis industry.

The Future of Celebrity Cannabis Brands

As legalization continues to expand, we can expect even more celebrities to join the cannabis industry. From musicians and athletes to actors and entrepreneurs, celebrity weed brands are here to stay. And with their influence, these brands will likely continue shaping the way people experience cannabis.

With competition growing, we may also see celebrity brands evolving beyond just their name, focusing more on sustainability, craft cultivation, and unique product formulations. Some stars are already partnering with legacy growers and social equity programs to ensure their brands make a real impact in the industry. With more states legalizing and federal reform on the horizon, the celebrity cannabis wave is just getting started.

So, whether you’re a fan of Snoop’s OG strains, Jay-Z’s luxury pre-rolls, or Martha Stewart’s CBD wellness line, there’s a celebrity cannabis product for everyone. And let’s be honest, who wouldn’t want to “smoke what Wiz smokes”?

Richard Sniffen

Richard moved from Texas recently to join the family business in Hemp. He has researched terpenes and cannabinoids extensively and uses the acquired knowledge to provide meaningful insight to more opportunities for natural healing. He's the General Manager of the Durham Carolina Hemp Hut store and a cannabis product group Manager.

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