We really don't want a lot of confusion among our customers. People come into our stores and frequently have some bewilderment when it comes to what they're actually getting. What we end up discovering is that most of the time, they know enough about CBD and Hemp Oil Extract to be in the store and curious, but not enough to to make the wise choices. This is where we come in. We start out by helping them with the answer to: "What do isolate, broad-spectrum, and full-spectrum mean?"